headwords】 positioning [phonetic] dìng wèi1. orient: determine the orientation decided to climb up the hut roof positioning 2. to locate: OK or pointed out the place; to determine workplace or boundaries (such as through the survey) to locate the boundaries of the real estate. intersect: triangulation methods to determine position trying to dozen hilltop position
1. Determine the fame of things.
"Han Feizi Young right": "trial to locate Ming divided debate class." Southern Liang Liu Xie '· original channel ":" Yang Guan spit Yao, look down Hanzhang Peel positioning, so the two the the instrument both students carry. "Song Zeng Gong" make long-II bootstrap case of an zhazi ":" Your Majesty Long Shido, open the Ming dynasty, with heaven and earth, Liren through the name positioning, to the official Dong Masaharu, golden years, Sheng Germany things. "
2. Certain rules or range.
Southern Liang Liu Xie 'Ming poetry: "Poetry" Possessions CD, thinking without positioning, appropriate sub with fresh energy through round Qing Zeng Guofan "Jiangning House Learning": "The kings of the system ceremony also, everyone is satisfied being the criterion since its weak teeth, and systems and defense, there often sweep fertile gray instrument, soup food dishes u positioning, the the q Ying gentry Pei Youheng degree. "
3. Measuring the location of the instruments or the like objects. Also determined by measuring position.
4. determine the seating order.
"Eastern Zhou Chi" back to the ninety-seventh: "tube seats pass board reported: 'passenger Qi!' Fan Ju the Church meet, has been completed Xuli, send light positioning; the two veranda drumming pay for, Jingbu call Zhao Xu Jia,. "
edit this paragraph Technology noun global positioning system
satellite global positioning system (Globle Positioning System) technology is a combination of satellite and communications development, the use of satellite navigation for time measurement and ranging. The Global Positioning System (GPS), started to develop in the United States from the 1970s, which lasted more than 20 years at a cost of $ 20 billion, was fully completed in 1994. A full range of real-time three-dimensional of the land, sea and air navigation and positioning capabilities of a new generation of satellite navigation and positioning system. After nearly a decade of mapping department to use the characteristics of the global satellite positioning system to all-weather, high-precision, automation, high efficiency, successfully used in geodetic engineering surveying, aerial photography, and vehicle navigation and control, crustal movement measurement, engineering deformation measurement, resource survey, geodynamics and other disciplines, and achieved good economic and social benefits.
existing satellite navigation and positioning system for the U.S. Global Positioning System (GPS) and Russia's global satellite positioning system (Globle Naviga2tion Satellite System), referred to as GLONASS, and China, the Big Dipper, the European Galileo. the
editing the the positioning function
Word in this paragraph IT nouns in Word positioning function is mainly used to help users quickly navigate to a specific page, Word2010 software, for example the use of methods to:
Step 1, to open Word2010 long document in Start Ribbon "Edit" group, click "Find" button on the right side of the drop-down triangle button and click "Go" command.
Step 2, open the "Find and Replace dialog box, select the" page "option in the" positioning "tab" targeting list, and then enter the page number edit box, enter the target page, and Click on the "positioning" button.
edit this paragraph positioning CNC positioning objective is: "as to participate in the competitive world television media featuring world news channel, aimed at promoting peace and development of the human society, international perspective, observation, instant communication, objective expression to interpret the world, let the world in its own unique quality and style of many a TV selection and information awareness. "to the country's international economic communication strategy, rooted in Chinese Perspective multinational news TV market, through the capital a step by step to obtain their own share of the industry, market-oriented, localization, This is not only the mission of the CPC Central Committee conferred CNC CNC differentiation of relying on the the Xinhua global acquisition advantage in the narrow and crowded living space positioning.
in tissue morphogenesis, CNC fully rely on the global collection network advantage of Xinhua News Agency, a form of international traffic, more efficient networks, directly through the development of target areas (sub-station), affiliated stations (cooperation), "Results station into a network, through all kinds of traditional channels and emerging Internet channels to achieve coverage of the target audience, delivery and penetration. content building,
in, CNC "within the cylindrical side [1]" outreach guiding ideology, international voice sound fully rely on the Xinhua News Agency 167 overseas bureaus and 33 domestic branches and the acquisition of TV news programs, sought to highlight the news reports, prominent TV elements highlight the global spread. And competing against European and American news television channel in the Middle East, North Africa hot zone and the United States, Western Europe, the traditional developed regions to compete in its traditional strengths hinterland.
in the path of development, the new army as transnational TV field, CNC full use of the advantage, started to engage in traditional television, new media TV content production system compatible, rather than the development of traditional media first, and then the development of new media; start engage in the global acquisition, global coverage, global communication, reported in the world to the world, rather than to go from the local to the national to the global development path.
global coverage of the program to November 2012, the CNC program has covered all the continents other than South America, into the family, hotels in more than 70 countries around the world. Program through satellite networks, cable networks, wireless digital network, the Internet and mobile phone network widely disseminated, and the spread of multi-screen, multi-technology channels, multimedia, traditional broadcast TV linear broadcast television and new media fragmentation synchronization effect .
after three years of development, CNC according to the Xinhua News Agency strategic transformation "expand" blueprint has been initially built a multi-level video terminal architecture, the program can cover the TV, computer, phone, tablet and outdoor big screen small screen, full media forms has been significantly accelerated CNC playing competitive, influential the modern internationally renowned media enterprises laid a good foundation, and provide a sufficient condition for the next step to develop a new space.
edit this paragraph to explain the positioning, The satellite positioning base station location, mobile phone positioning Po, strategic positioning
References 1. The international spread of CNC positioning and Practice. Advertising network in China. 2012-12-09 [reference date 2012-12-17]. open
Category: the sales market power sales strategy, Global Positioning
2 China Financial and Economic Publishing House the book editor the original meaning items
positioning
directory
publishing information content the Introduction chapter directory of information
edit publishing the information cover
of this paragraph: (United States of America ) Ai Ries, Jack Trout translator: En crown of Shao Wei
Press: China Finance and Economy; 1 edition (February 1, 2002)
Paperback: the 268
Folio: 16 open
ISBN: 9787500554370
barcode: 9787500554370
product dimensions and weight: 24 x 16.2 x 1.5 cm; 481 g
edit this paragraph About 20 years ago, the United States, "Advertising Age" magazine invited young marketing experts Ries and Trout wrote a series about marketing and advertising new thinking article, the general title is "positioning of the times." The sensation caused by industry-wide series of articles published in lively topic that everyone is talking about positioning has become the marketing sector, the articles sent by the author's hand as much as $ 120,000, thus creating a comprehensive new era of marketing theory.
20 years past, the thinking has gained positioning. To commemorate this great innovation, the original publishers launched the 20th anniversary edition of this Chinese version of "positioning" that is translated from the new version. [1]
directory edit this paragraph, chapter 1 new positioning
2. Marketing battle
3. Marketing revolution
4. To locate
edit this paragraph of Iris is one of the world's most famous marketing strategist, is currently Ries and Ries ( chairman of the consulting firm Ries & Ries), the company's main business is the strategic choice for many well-known enterprises, headquartered in Atlanta, USA. Iris currently serves as president of the American Industrial Advertising Association (now the Business Marketing Association), as well as Chairman of the Advertising Club of New York, he also served as chairman of the club's Andy Awards. In 1989, the international marketing director awarded him the "Advanced Marketing" Award, In 1999 PRWeek granted the title of his 20th century's 100 most influential public relations experts.
References 1. Positioning. The watercress school [reference date 2012-010-9].
Open Category: to marketing theory
3. Machinery Industry Publishing House the Books editor the original meaning Xiang
positioning
directory
the basic information books Introduction
Edit this paragraph the basic information ISBN Number: 9787111326403
Publication date: 2010-12-01
Press: impressions of Machinery Industry Press
Pages: 314
Revision: 1-1
: the Iris (Al Ries), Jack Trout (Jack Trout)
Binding: Paperback
edit this paragraph Book Description If you look at a the marketing of books, preferred "position. The book of
marketing of the Road is called "the history of the American Marketing greatest impact concept" - positioning, improved human "to meet the demand," the old marketing understanding, creating a "win the competition".
"the history of the one hundred best business classic" The first ("FORTUNE" 2009 selection)
book explains the concept of "positioning" generation, profiling "meet the needs" can not win the customer the reason given to how to get into the mind of the customer to win select the positioning of the Road.
in today's increasingly competitive, it reveals the nature of modern business (contention customers) clarified for the enterprise the winning tips (to win the battle of the mind), is a must read for business people. one hundred best business classic first
U.S. history, the American CEO are most afraid of is competitors read Masterpieces of the business community, the history of the American Marketing marketing concept. Book Trout famous for, go into the details of the positioning theory and method of operation, and with a wealth of practical case analysis, successful corporate positioning guide entrepreneurs, access to the commercial success. edit this paragraph directory
Trout new method
cause the Chinese readers
the total sequencing
Introduction
spread Positioning the definition
positioning Chapter 1 how to start
in the end what for positioning
spread the excessive social
oversimplification of mental
try to simplify the information
Chapter 2 Mind to much harassment
dissemination channels blocked
Brown, Connery and Chevrolet
difficulty
media explosion
the product explosion in Chapter 3
advertising explosion
the mind into mental
enter shortcut
enter the mind product era
image of the advertising industry's lessons
era
positioning age
Ami Lige found what
the Mi Shilao what
Miller found the small ladder
mind what
Chapter 4 you see you want see the
capacity container
the products the ladder
"associated the positioning method
" non-cola "locate law
forget to success trap
Chapter 5, you can not from here
" I can do it "spirit die
ominous The omen
"I can do" spirit does not work
how IBM's class opponents contend of Chapter 6 the
General Electric Company Smith and Jones
, leader the positioning
establish the failure of the leadership position
leader
unstable equality
the strategic
stay ahead of what not to do
repeated
seize every opportunity
the strength from products
quickly respond
with multi-brand to intercept opponents
with broader name to intercept the opponent
leading benefits
Chapter 7 follow the the positioning
to follow suit by dangerous
looking the vacancy
size high-priced space vacancy
cheap space
other effective space to meet all needs the trap
8 re-positioning and competitors
create their own space
the technology trap
Factory vacancy
reposition the power of mine that Alex
the aspirin
reposition to reposition the U.S. vodka
reposition Pringles
reposition the Listerine
repositioning and comparative advertising
re locate legitimate this ethical position
re
Chapter 9 name available
how to choose the name
how to avoid inappropriate name
when the meaningless name can become
bad name the good name
open nature of the product
good name and bad the name
airlines the bad name
Akron's the three brothers, twins
Toledo
confusion "mainland"
the the name
far the 10 nameless trap
pronunciation abbreviation shortcut
mental
visual abbreviation
successfully operated by his ears
outdated name of
causal, regardless
the to the first the acronyms the name with phonebook
of of Chapter 11 the the free riders trap
enterprise joint
two different strategic
divide and rule
the new product needs the new name
seesaw principle
the anonymous value
Chapter 12 brand extension trap
from the inside way of thinking inside out thinking way
the outside
JC of Penney and permanent
look at the name of two ways
protein 21 is what the what
Scott what
LifeSavers what
the Eveready
100 mm the failure
corn oil decline Hutchison the
coffee cup compete for war
the hand cream competition
the Battle of Diet Coke
reverse brand extension
Chapter 13 brand extension when effective
the short-term the advantage
long term adverse
shopping list Inspection Act
bartender the Inspection Act
Packard is
Cadillac What is the
Chevrolet of what
Volkswagen is what
Volvo the name what
the rubber band
acting on rules
the Chapter 14 companies positioning Case: Monsanto
trading of
name The problem again
name want must've
the diverse of resolve not problem
Monsanto Road
life chemical common sense
Monsanto are labor have obtained
Chapter 15 countries positioning Case: Belgium
Belgian airline's situation
to countries rather than airlines positioning
beautiful Belgian
three-star competitor
the city
what
Chapter 16 subsequent product positioning Case: The Milk the ball
first step
repositioning the resistance eat candy
of effect how service positioning Case: 1
Chapter 17 postal telegraph
visual vs language
electronic The Mail
cheap the telegraph
quick letters
cheap vs. fast
positioning
Long Island banking situation
draw a mental map of potential customers
the strategic
Chapter 19 Chapter 18 to a bank in Long Island to the Catholic Church position
identity The crisis the loss of affect
Church
the role is the implementation positioning the what
gospel teachers
the results how
Chapter 20 for yourself and your career orientation to the right
define their own
the mistakes
name
avoid the the unknown trap
avoid the the open brand extension trap
find horse riding
Chapter 21 successfully Liu Buqu the
first step: you how positioning
the second step: you want to have the the positioning
third step how: Who is you must go beyond
Step 4: Do you have enough money
Step 5: You can persist in the end you
Step 6: Do you own positioning
outsider's role
outsider can not provide what
Chapter 22 of the positioning of the rules of the game
must The understand the text
must understand people change
must cautious attitude
the vision
To have the courage to
must be objective
To simplify
to The the shrewd
should have patience
the want others to have a global vision
oriented
what you do not need
Appendix A Trout thinking applications to
for to Appendix B entrepreneurs reflections