professional football club is a football rodeo services and related products for the enterprise organization to the public, is to operate independently, self-financing, self-discipline, self-development of the legal entity. The nature of its mission to achieve the maximization of corporate value, it is best to meet public needs football game to watch the entertainment. In other words, the professional football club is football athletic competition for the main business in order to maximize the benefits for the primary purpose. It is to achieve the maximization of the value of the club, it is necessary to continuously improve the quality of its products (football game), to attract consumers (fans), and thus greatly contribute to raising the level of competitive football.
professional sports teams to win games for the purpose.
professional club to win the fans, and to expand the market for the purpose. The former administrative management, the latter mainly to the market-based instruments.
edit this paragraph professional football clubs and the general sense of the enterprise. Its uniqueness is produced by the "duality" of the following four.
First, the club has a duality of corporate and public welfare. Entrepreneurial club as business operations in accordance with the laws of the market economy and other enterprises. Public welfare requires the club to to enrich entertainment life, contribute to enhance the influence of a particular city or region, and the completion of the mission of the public domain, with a certain social nature.
player has the duality of the factors of production, and human assets. From the process of the formation of the club (game), the player is the club's factors of production; see, players from the transfer market and the star brand point of view is the club's human assets and commodities.
consumers (fans) with the dual nature of the service object and star admirers. Fans club products consumers and service objects. Fans worshipers, idol players chase.
game opponent with competitors and collaborators duality. The two contestants is a unity of opposites body competitors and collaborators. No rival professional club itself does not independently Products (game); her opponents gap is too large, can not form a high-quality product. Often lost to competitors will lose fans monopoly victory, fans will lose. Competition level the closer, the more uncertain the results of the competition, the greater attractive to fans, the market value will be higher.
club, the players, consumers (fans), four competitors duality constitutes a professional football club is different from general corporate special connotations and complex properties. The characteristics of the professional football club is the club there is a strong public interest, the loyalty of the fans strong players strong asset counterparts club stronger cooperative, more emphasis on company profitability, staff elements of sexual and general corporate Customer service and market competition.
club general property it is the pursuit of the maximization of corporate value, the special property of the club, and emphasis on social values, social responsibility. Even when the two come into conflict, social responsibility must take precedence over the interests of enterprises.
maximize enterprise value professional club's core mission, the pursuit of social value is determined by the professional club management industry's peculiarities, for the completion of the core mission services. The victory means, win market is purpose. Good results, wonderful process is the basis of enterprise value and social value of unity.
edit this paragraph professional football clubs to fulfill their mission should focus on three aspects.
first, adhere to all the work of market-oriented criteria for all acts to the fans and the public first ". Club fans, operating efficiency as the center, the first team to score, reserve team talent. And the formation of the club's management system and operation mechanism.
second study three major laws, the construction of the three teams to improve three capacity. Namely: the law of development of professional football club, the growth pattern of the law of the development of football and soccer players, a strong team of managers in the construction of professional clubs, coach scientific research personnel and professional athletes team, to improve the management capacity of the professional clubs, athletics competition ability and teaching and research capabilities.
third, construction club culture. By identifying the common values of the club, and strengthen the unifying role; develop the common goal for the club to play a guiding role; formed a club of common interest groups, to increase the incentive; common words and deeds of the formation of the club guidelines play a binding effect.