2013年11月30日星期六

Locate

headwords】 positioning [phonetic] dìng wèi1. orient: determine the orientation decided to climb up the hut roof positioning 2. to locate: OK or pointed out the place; to determine workplace or boundaries (such as through the survey) to locate the boundaries of the real estate. intersect: triangulation methods to determine position trying to dozen hilltop position

1. Determine the fame of things.

"Han Feizi Young right": "trial to locate Ming divided debate class." Southern Liang Liu Xie '· original channel ":" Yang Guan spit Yao, look down Hanzhang Peel positioning, so the two the the instrument both students carry. "Song Zeng Gong" make long-II bootstrap case of an zhazi ":" Your Majesty Long Shido, open the Ming dynasty, with heaven and earth, Liren through the name positioning, to the official Dong Masaharu, golden years, Sheng Germany things. "

2. Certain rules or range.

Southern Liang Liu Xie 'Ming poetry: "Poetry" Possessions CD, thinking without positioning, appropriate sub with fresh energy through round Qing Zeng Guofan "Jiangning House Learning": "The kings of the system ceremony also, everyone is satisfied being the criterion since its weak teeth, and systems and defense, there often sweep fertile gray instrument, soup food dishes u positioning, the the q Ying gentry Pei Youheng degree. "

3. Measuring the location of the instruments or the like objects. Also determined by measuring position.

4. determine the seating order.

"Eastern Zhou Chi" back to the ninety-seventh: "tube seats pass board reported: 'passenger Qi!' Fan Ju the Church meet, has been completed Xuli, send light positioning; the two veranda drumming pay for, Jingbu call Zhao Xu Jia,. "

edit this paragraph Technology noun global positioning system

satellite global positioning system (Globle Positioning System) technology is a combination of satellite and communications development, the use of satellite navigation for time measurement and ranging. The Global Positioning System (GPS), started to develop in the United States from the 1970s, which lasted more than 20 years at a cost of $ 20 billion, was fully completed in 1994. A full range of real-time three-dimensional of the land, sea and air navigation and positioning capabilities of a new generation of satellite navigation and positioning system. After nearly a decade of mapping department to use the characteristics of the global satellite positioning system to all-weather, high-precision, automation, high efficiency, successfully used in geodetic engineering surveying, aerial photography, and vehicle navigation and control, crustal movement measurement, engineering deformation measurement, resource survey, geodynamics and other disciplines, and achieved good economic and social benefits.

existing satellite navigation and positioning system for the U.S. Global Positioning System (GPS) and Russia's global satellite positioning system (Globle Naviga2tion Satellite System), referred to as GLONASS, and China, the Big Dipper, the European Galileo. the

editing the the positioning function

Word in this paragraph IT nouns in Word positioning function is mainly used to help users quickly navigate to a specific page, Word2010 software, for example the use of methods to:

Step 1, to open Word2010 long document in Start Ribbon "Edit" group, click "Find" button on the right side of the drop-down triangle button and click "Go" command.

Step 2, open the "Find and Replace dialog box, select the" page "option in the" positioning "tab" targeting list, and then enter the page number edit box, enter the target page, and Click on the "positioning" button.

edit this paragraph positioning CNC positioning objective is: "as to participate in the competitive world television media featuring world news channel, aimed at promoting peace and development of the human society, international perspective, observation, instant communication, objective expression to interpret the world, let the world in its own unique quality and style of many a TV selection and information awareness. "to the country's international economic communication strategy, rooted in Chinese Perspective multinational news TV market, through the capital a step by step to obtain their own share of the industry, market-oriented, localization, This is not only the mission of the CPC Central Committee conferred CNC CNC differentiation of relying on the the Xinhua global acquisition advantage in the narrow and crowded living space positioning.

in tissue morphogenesis, CNC fully rely on the global collection network advantage of Xinhua News Agency, a form of international traffic, more efficient networks, directly through the development of target areas (sub-station), affiliated stations (cooperation), "Results station into a network, through all kinds of traditional channels and emerging Internet channels to achieve coverage of the target audience, delivery and penetration. content building,

in, CNC "within the cylindrical side [1]" outreach guiding ideology, international voice sound fully rely on the Xinhua News Agency 167 overseas bureaus and 33 domestic branches and the acquisition of TV news programs, sought to highlight the news reports, prominent TV elements highlight the global spread. And competing against European and American news television channel in the Middle East, North Africa hot zone and the United States, Western Europe, the traditional developed regions to compete in its traditional strengths hinterland.

in the path of development, the new army as transnational TV field, CNC full use of the advantage, started to engage in traditional television, new media TV content production system compatible, rather than the development of traditional media first, and then the development of new media; start engage in the global acquisition, global coverage, global communication, reported in the world to the world, rather than to go from the local to the national to the global development path.

global coverage of the program to November 2012, the CNC program has covered all the continents other than South America, into the family, hotels in more than 70 countries around the world. Program through satellite networks, cable networks, wireless digital network, the Internet and mobile phone network widely disseminated, and the spread of multi-screen, multi-technology channels, multimedia, traditional broadcast TV linear broadcast television and new media fragmentation synchronization effect .

after three years of development, CNC according to the Xinhua News Agency strategic transformation "expand" blueprint has been initially built a multi-level video terminal architecture, the program can cover the TV, computer, phone, tablet and outdoor big screen small screen, full media forms has been significantly accelerated CNC playing competitive, influential the modern internationally renowned media enterprises laid a good foundation, and provide a sufficient condition for the next step to develop a new space.

edit this paragraph to explain the positioning, The satellite positioning base station location, mobile phone positioning Po, strategic positioning

References 1. The international spread of CNC positioning and Practice. Advertising network in China. 2012-12-09 [reference date 2012-12-17]. open

Category: the sales market power sales strategy, Global Positioning

2 China Financial and Economic Publishing House the book editor the original meaning items

positioning

directory

publishing information content the Introduction chapter directory of information

edit publishing the information cover

of this paragraph: (United States of America ) Ai Ries, Jack Trout translator: En crown of Shao Wei

Press: China Finance and Economy; 1 edition (February 1, 2002)

Paperback: the 268

Folio: 16 open

ISBN: 9787500554370

barcode: 9787500554370

product dimensions and weight: 24 x 16.2 x 1.5 cm; 481 g

edit this paragraph About 20 years ago, the United States, "Advertising Age" magazine invited young marketing experts Ries and Trout wrote a series about marketing and advertising new thinking article, the general title is "positioning of the times." The sensation caused by industry-wide series of articles published in lively topic that everyone is talking about positioning has become the marketing sector, the articles sent by the author's hand as much as $ 120,000, thus creating a comprehensive new era of marketing theory.

20 years past, the thinking has gained positioning. To commemorate this great innovation, the original publishers launched the 20th anniversary edition of this Chinese version of "positioning" that is translated from the new version. [1]

directory edit this paragraph, chapter 1 new positioning

2. Marketing battle

3. Marketing revolution

4. To locate

edit this paragraph of Iris is one of the world's most famous marketing strategist, is currently Ries and Ries ( chairman of the consulting firm Ries & Ries), the company's main business is the strategic choice for many well-known enterprises, headquartered in Atlanta, USA. Iris currently serves as president of the American Industrial Advertising Association (now the Business Marketing Association), as well as Chairman of the Advertising Club of New York, he also served as chairman of the club's Andy Awards. In 1989, the international marketing director awarded him the "Advanced Marketing" Award, In 1999 PRWeek granted the title of his 20th century's 100 most influential public relations experts.

References 1. Positioning. The watercress school [reference date 2012-010-9].

Open Category: to marketing theory

3. Machinery Industry Publishing House the Books editor the original meaning Xiang

positioning

directory

the basic information books Introduction

Edit this paragraph the basic information ISBN Number: 9787111326403

Publication date: 2010-12-01

Press: impressions of Machinery Industry Press

Pages: 314

Revision: 1-1

: the Iris (Al Ries), Jack Trout (Jack Trout)

Binding: Paperback

edit this paragraph Book Description If you look at a the marketing of books, preferred "position. The book of

marketing of the Road is called "the history of the American Marketing greatest impact concept" - positioning, improved human "to meet the demand," the old marketing understanding, creating a "win the competition".

"the history of the one hundred best business classic" The first ("FORTUNE" 2009 selection)

book explains the concept of "positioning" generation, profiling "meet the needs" can not win the customer the reason given to how to get into the mind of the customer to win select the positioning of the Road.

in today's increasingly competitive, it reveals the nature of modern business (contention customers) clarified for the enterprise the winning tips (to win the battle of the mind), is a must read for business people. one hundred best business classic first

U.S. history, the American CEO are most afraid of is competitors read Masterpieces of the business community, the history of the American Marketing marketing concept. Book Trout famous for, go into the details of the positioning theory and method of operation, and with a wealth of practical case analysis, successful corporate positioning guide entrepreneurs, access to the commercial success. edit this paragraph directory

Trout new method

cause the Chinese readers

the total sequencing

Introduction

spread Positioning the definition

positioning Chapter 1 how to start

in the end what for positioning

spread the excessive social

oversimplification of mental

try to simplify the information

Chapter 2 Mind to much harassment

dissemination channels blocked

Brown, Connery and Chevrolet

difficulty

media explosion

the product explosion in Chapter 3

advertising explosion

the mind into mental

enter shortcut

enter the mind product era

image of the advertising industry's lessons

era

positioning age

Ami Lige found what

the Mi Shilao what

Miller found the small ladder

mind what

Chapter 4 you see you want see the

capacity container

the products the ladder

"associated the positioning method

" non-cola "locate law

forget to success trap

Chapter 5, you can not from here

" I can do it "spirit die

ominous The omen

"I can do" spirit does not work

how IBM's class opponents contend of Chapter 6 the

General Electric Company Smith and Jones

, leader the positioning

establish the failure of the leadership position

leader

unstable equality

the strategic

stay ahead of what not to do

repeated

seize every opportunity

the strength from products

quickly respond

with multi-brand to intercept opponents

with broader name to intercept the opponent

leading benefits

Chapter 7 follow the the positioning

to follow suit by dangerous

looking the vacancy

size high-priced space vacancy

cheap space

other effective space to meet all needs the trap

8 re-positioning and competitors

create their own space

the technology trap

Factory vacancy

reposition the power of mine that Alex

the aspirin

reposition to reposition the U.S. vodka

reposition Pringles

reposition the Listerine

repositioning and comparative advertising

re locate legitimate this ethical position

re

Chapter 9 name available

how to choose the name

how to avoid inappropriate name

when the meaningless name can become

bad name the good name

open nature of the product

good name and bad the name

airlines the bad name

Akron's the three brothers, twins

Toledo

confusion "mainland"

the the name

far the 10 nameless trap

pronunciation abbreviation shortcut

mental

visual abbreviation

successfully operated by his ears

outdated name of

causal, regardless

the to the first the acronyms the name with phonebook

of of Chapter 11 the the free riders trap

enterprise joint

two different strategic

divide and rule

the new product needs the new name

seesaw principle

the anonymous value

Chapter 12 brand extension trap

from the inside way of thinking inside out thinking way

the outside

JC of Penney and permanent

look at the name of two ways

protein 21 is what the what

Scott what

LifeSavers what

the Eveready

100 mm the failure

corn oil decline Hutchison the

coffee cup compete for war

the hand cream competition

the Battle of Diet Coke

reverse brand extension

Chapter 13 brand extension when effective

the short-term the advantage

long term adverse

shopping list Inspection Act

bartender the Inspection Act

Packard is

Cadillac What is the

Chevrolet of what

Volkswagen is what

Volvo the name what

the rubber band

acting on rules

the Chapter 14 companies positioning Case: Monsanto

trading of

name The problem again

name want must've

the diverse of resolve not problem

Monsanto Road

life chemical common sense

Monsanto are labor have obtained

Chapter 15 countries positioning Case: Belgium

Belgian airline's situation

to countries rather than airlines positioning

beautiful Belgian

three-star competitor

the city

what

Chapter 16 subsequent product positioning Case: The Milk the ball

first step

repositioning the resistance eat candy

of effect how service positioning Case: 1

Chapter 17 postal telegraph

visual vs language

electronic The Mail

cheap the telegraph

quick letters

cheap vs. fast

positioning

Long Island banking situation

draw a mental map of potential customers

the strategic

Chapter 19 Chapter 18 to a bank in Long Island to the Catholic Church position

identity The crisis the loss of affect

Church

the role is the implementation positioning the what

gospel teachers

the results how

Chapter 20 for yourself and your career orientation to the right

define their own

the mistakes

name

avoid the the unknown trap

avoid the the open brand extension trap

find horse riding

Chapter 21 successfully Liu Buqu the

first step: you how positioning

the second step: you want to have the the positioning

third step how: Who is you must go beyond

Step 4: Do you have enough money

Step 5: You can persist in the end you

Step 6: Do you own positioning

outsider's role

outsider can not provide what

Chapter 22 of the positioning of the rules of the game

must The understand the text

must understand people change

must cautious attitude

the vision

To have the courage to

must be objective

To simplify

to The the shrewd

should have patience

the want others to have a global vision

oriented

what you do not need

Appendix A Trout thinking applications to

for to Appendix B entrepreneurs reflections

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